Tuesday, 27 July 2010

Great British Beer Festival 2010 looks for new record







Off we go again. It’s that time of year for jumping on a train to London and having a few pints at the Campaign for Real Ale GBBF – August 3-7. This year they hope to break the attendance record in 2009 of 64,000 or so beer drinkers.

There’ll be 500 British casks ales and 100 ciders and perries all backed up by beers from the Czech Republic, the US, Germany and Belgium. That’s a lot of ale supped in a little corner of London that is Earl’s Court. How people get around to the foreign stuff I will never know. There certainly is enough home grown to keep my taste buds busy.

There will be live music everyday and tasting sessions from leading beer gurus including Roger Protz and Jeff Evans. And we must not forget the indefatigable Ms Melissa Cole doing her sterling work to introduce women to beer with all female festival tours. The first two years of these tours attracted a great deal of interest see Girls' Guide Tours on the festival website.

Shame I won’t be there, but still being in the recovery position from a major operation to stop me listing to port too much, I shall have to give it a miss. One thing you do need at the GBBF is a stout pair of legs - at least to begin with.

However I hope to bring you news of the Champion Beer of Britain – as much of the mainstream media so often ignores this fantastic annual celebration of the terrific British ale industry.

No doubt also the ever generous spirited team from Brunning & Price will bring back reports of new and exciting brews for us to try; that’s when they get around to clearing their heads, emptying their pockets and finding those bits of notes and mysterious phone numbers they have collected during a heavy day of GBBF action. Don't hold your breathe, but I hope to let you know soon.

Tuesday, 13 July 2010

Thornbridge sees sales soaring to 4m pints


Bakewell based Thornbridge Brewery is celebrating “a fantastic set of six months trading figures” says brewery boss Jim Harrison(pictured on the left in the photograph). Jim reports a 115% increase in sales for the first six months of the year compared to the same period last year.

The Derbyshire brewer moved from the historic Thornbridge Hall to a new £2m purpose built site last autumn as reported on the blog of Wed 11 November 2009; Spotlight on Thornbridge.

Jim says: “Despite some very tough trading conditions, the brewery is experiencing the benefits of the investment in both equipment and staff that have allowed us to take up the demand that Thornbridge beers have created”.
He reports that as well as an increase in the local and regional pub market the brewery has also seen interest from national pub companies, so Thornbridge’s beers are now available across the country. Cask sales have been growing month on month and the brewery is on track to sell 4m pints this year.

And the new brewery has meant that the cask sales have been complemented by the launch of a new bottled range of its beers including the multi award winning Jaipur IPA( see beer notes). Now they aim to grow bottle sales substantially over the next five years. Previously they could not keep up with demand,but with the new site Thornbridge is now exporting to the US, the Far East and mainland Europe.

The really good news for Great British Beer Festival goers is that Thornbridge will be showcasing both their cask and bottled beers with their own bar at the Earls Court beer extravaganza on 3rd to the 7th August.

The problem will be that with an array of delights such as Wild Swan, Kipling,Lord Marples and St Petersburg Imperial Russian Stout on offer alongside the famous Jaipur you may not get any further. Never mind!